Maxtor Is TI's Fastest Growing DSP Solutions Customer

TUSTIN, CA February 16, 1998 -- Texas Instruments Incorporated (NYSE:TXN) today announced that it shipped its ten millionth cDSP (customizable Digital Signal Processor) integrated circuit to Maxtor Corporation in January. Texas Instruments and Maxtor have worked together since 1994 to jointly develop innovative DSP uniprocessor based architectures. This teamwork and integration effort resulted in significantly reduced IC component counts and improvements in the quality, reliability and cost effectiveness of Maxtor's products - all key ingredients in Maxtor's resurgence in the disk drive marketplace. All Maxtor new products introduced since late 1996 have shipped with TI cDSPs.

Rick Goerner, Vice-President and Worldwide Manager of TI's Storage Products Group, presented an award to Maxtor President and CEO, Michael R. Cannon, at Maxtor's headquarters in Milpitas, California recently to recognize Maxtor's relationship with Texas Instruments as the fastest growing DSP Solutions customer. "We value our strategic relationship with Maxtor. Together, we created a unique integration roadmap that has helped Maxtor supply top-notch quality products to the mass storage industry with TI's innovative DSP technology,” said Goerner. “We are both pleased and honored to be a part of their success." Maxtor's revenue growth is attributed to its focus on high performance, quality products in the HDD market from 1996 through 1997.

Cannon commented, "TI DSPs are one of the critical elements in improving the quality, storage capacity and performance of our disk drives."

The Texas Instruments Storage Products Group serves the mass storage market through the combined resources of Silicon Systems, Intersect Technologies and the mass storage efforts of Texas Instruments. It provides advanced semiconductors for high performance, desktop and mobile hard disk drives and removable drives. Its industry-leading read channels and DSP solutions are complemented by its innovative servo/spindle, interface, preamp and ASIC solutions. These solutions are designed and manufactured for hard disk drives, tape drives, high density floppy disk drives, optical disk drives and DVD.

The worldwide leader and pioneer in digital signal processing solutions since 1982, Texas Instruments provides innovative DSP and mixed signal/analog technologies to more than 30,000 customers in computer, wireless communications, networking, Internet, consumer, digital motor control and mass storage markets worldwide. To help customers get to market faster, TI offers easy-to-use development tools and extensive software and hardware support, further complemented by close to 300 third-party DSP solutions providers.

Maxtor Corporation develops, manufactures and markets high-performance information storage products for desktop computer systems. Headquartered in Milpitas, California, Maxtor is a wholly-owned, independently operated subsidiary of Hyundai Electronics America. Maxtor can be reached by phone at 800/2MAXTOR or on the Internet at

http://www.maxtor.com

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