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Michael R. Cannon
President and CEO of Maxtor Corporation
"TI DSPs are a primary ingredient for improving the quality, storage capacity and performance of our disk drives. The new 'C27x architecture offers us an easy-to-use path toward higher performance and improved integration, ensuring that future generations of products maintain our leadership position. This DSP provides both computing power and microcontroller ease-of-use in a single architecture, the new C27x core becomes the ideal vehicle for increasing the performance of disk drive electronics."
John Monroe
Chief Analyst, Rigid Disk Drives at Dataquest
"TI's new DSPs should allow design teams to more quickly advance
their successive generations of higher-performance drive products. But even
more importantly, TI's new DSPs could provide more efficient real-time
(factory-floor) debugging and trouble-shooting data. TI's new DSP
architecture might help drive makers control costs by providing more
proficient ways to increase yields and diminish manufacturing waste,
which means that TI's new 'C27x designs should command careful attention
not only from high-level engineers but also from cost-conscious
executives."
Joyce Putscher
Industry Analyst, InStat
"TI has really joined the pieces of the puzzle together to take
the next leap toward carving itself a larger piece of the controller
market. Since TI is delivering a high performance, flexible -- yet
exceptionally easy-to-use architecture offering intuitive coding, the 'C27x family
just may cause engineer's eyes to open wide. The icing on the cake is TI's
MCU and DSP industry-leading real-time, non-intrusive on-chip emulation
That screams at 100MHz."
Michael Elphick
Consulting Editor, Data Storage Magazine
"TI's 'C27x core appears to be tailored to meet exacting data
storage industry needs for a uniprocessor solution. By harnessing the DSP
core's enhanced Harvard architecture, drive designers will be able to develop
long-lasting uniprocessor designs without the cost penalties involved
in upgrading to a superfast 32-bit microprocessor and its associated
memory."
Christopher Dawe
Storage Semiconductor Analyst, International Data Corporation (IDC)
"The tools incorporated in TI's new 'C27x DSP will enable a new
level of drive electronics integration. Multi-core ICs such as this will
result in significant savings in the ultra cost conscious HDD market."
Michelle Abraham
Industry Analyst, Computer Market Services for InStat
"TI's new DSP chip will allow today's high performance hard disk
drives to use a uniprocessor architecture thereby reducing the cost of
silicon required in the drive. Right now only the lower performance
drives are able to use one processor."