On the Internet speed is everything. The faster your modem runs. The better off you are.

And that's why companies who are looking for increased performance in future products are turning to Texas Instrument. The world leader in DSP Solutions.

For example, the new x2 Technology from U.S. Robotics allows modems over standard phone lines to deliver up to 56 Kilobytes of data per second. That's nearly twice as fast as before.

And thanks to a reprogrammable digital signal processing solution from Texas Instruments, the revolutionary x2 Technology is able to upgrade new features through a simple and easy download.

That way, your modem won't be obsolete the moment you take it out of the box.

The future is digital...

...And the future of digital signal processing is Texas Instruments.